Adidas and Girls Are Awesome teamed up to empower women to pursue their dreams and increase representation in male-dominated fields.
Animated website banner
Social media assets
E-vite for tattoo opening
Merch & giveaways
Art direction by Mariel Mendoza
Illustrations by Simone Klimmeck
Virtue Worldwide
During my time at Virtue, the creative agency by VICE in Berlin, I contributed to a collaboration between Adidas and Girls Are Awesome.
The project spotlighted three creators – photographer Laura Kaczmarek, tattoo artist Simone Klimmeck, and rapper Haiyti – amplifying their voices and inspiring others to 'blaze their own trails'.
This campaign was a meaningful blend of purpose-driven storytelling and bold creative work, and I’m glad to have played a part in it during my three-month internship at Virtue.
