The name Boavista comes from the neighbourhood Alto da Boa Vista in Rio de Janeiro, set high in the mountains and surrounded by forest. Meaning “good view,” the name goes beyond location, reflecting perspective and possibility.

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Behind Boavista is Mila Feijó, a real estate professional with over 15 years of experience, known for her eye for unique opportunities and her attentive, personal approach. The goal was to create a brand that felt both personal and professional — a trusted guide through one of life’s most meaningful transitions.

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The visual identity features a serif wordmark logo with a small leaf growing from the “i,” symbolising growth and renewal, a colour palette inspired by Rio’s lush greenery, and photography that captures the city from non-cliché, unexpected perspectives.