MIMIK Skincare offered customisable face creams tailored to individual skin types.
Packaging design
Social media content
Video production
Photography art direction
E-commerce website design
Creative direction by Laura Schwendner
Photography by Kevin Münkel
Model Leila Klaggers
W&S Epic
When I worked at the creative agency W&S Epic in Berlin, my main responsibility (and favourite project) was MIMIK Skincare.
MIMIK offered customisable face creams tailored to individual skin types, allowing customers to create products that met their unique needs. Customers could order the basic creams, boosters, and fragrances online and mix them themselves at home.
We brought MIMIK's concept to life with a clean but also a little bit fun aesthetic aimed at a young Instagram audience.
The result was playful yet polished imagery that became central to the website, social media, and campaign visuals.
