TG Payroll is a Nordic payroll company focused on clarity, trust, and peace of mind.
Brand identity
Brand guidelines
Website design
Booth design
Event materials
Event production by Gustav Jonsson / Exponordia
Web development by Johannes Källman / Omnily
Project management by Jenny Patel / People By Cederfeld
The goal of this rebrand was to help TG Payroll stand out in a competitive landscape where most payroll companies look visually similar and overly corporate.
The approach was to align the design with TG Payroll's newly defined brand foundations to create a modern, distinctive Nordic identity that communicates partnership, expertise, and reliability.
A nature-inspired palette and confident typography create a calm, professional expression. Slightly surreal brand imagery introduces a subtle sense of humor, reflecting a distinctly Nordic sensibility.
The result is a clear, consistent identity across touchpoints, positioning TG Payroll as a trusted partner that takes responsibility for complexity, allowing clients to feel confident and at ease.
