Tink evolved from a consumer-facing app into Europe’s leading open banking platform.
Visual identity development
Art direction (photo, film & motion)
Editorial, presentation, and print design
Blog and social media content
Campaign, event, and booth design
Sales and marketing collateral
Visual identity by Kurppa Hosk
Illustrations by Martin Nicolausson
Motion design by Johan Alenius and Brenda Selva
Photography by Cecilia Magnusson and Isak Berglund
I joined Tink in 2019 because I was drawn to the idea of disrupting the financial system with open banking – giving people more control over their data while creating great digital experiences for them. I was also very inspired by the bold and distinctive brand identity created by Kurppa Hosk, unlike anything else in finance at the time.
During the first two years, I worked with Tink’s original B2C identity in a B2B context. It was quirky, fun, and consumer-oriented. But Tink was no longer just an app. It had become Europe’s leading open banking platform. The brand needed to evolve to reflect that shift.
Rather than a full redesign, we chose to pursue a brand refresh, building on what made Tink unique. Through deep collaboration and stakeholder alignment, we established a new brand platform, and re-engaged Kurppa Hosk to evolve the visual identity with us.
In 2022, Visa acquired Tink for €1.8 billion, though the integration process only began in 2024. Developing this one-of-a-kind brand, alongside great colleagues, during a period of growth and transformation became an important chapter of my career.
